September 16, 2011
Shipyards should move to the role of a large integrator and partner with innovative solution providers. Imitation and low pricing won’t last long and is based on volume. Innovation is what adds real value. In this forever faster changing global world we can achieve this through continuous search for excellence. Short production series, customisation as a general principle, and global competition force shipyards to permanently search for innovative solutions with regard to design and production technologies.