November 17, 2015
Cultural differences Geert Hofstede once said Cultural differences are a nuisance at best and often a disaster. Already an impressive 77% of the foreign companies are making a profit with a further 9% breaking even. The success lies in the ability to understand and adapt to the Indian work culture. Unfortunately Western entrepreneurs often display a misplaced arrogance. Their directness is uncomfortable in a culture where saying ‘no’ is impolite.