How to maintain creative complexity without the limitations of co-location is an article by Yves Doz, my former professor at INSEAD, and Keeley Wilson.

Overcoming the Global Innovation Trade-Off

Illustration by Heads of State

“For their global innovation strategies, many companies have long relied on their ability to assemble people with key capabilities and critical knowledge. They typically do this through co-location: bringing together designers, engineers, technologists, and other creative thinkers in a few innovation centers at home and in lead markets. The new products and services they create are then disseminated to markets across the world.” Read more