Cultural differences Geert Hofstede once said Cultural differences are a nuisance at best and often a disaster. Already an impressive 77% of the foreign companies are making a profit with a further 9% breaking even. The success lies in the ability to understand and adapt to the Indian work culture. Unfortunately Western entrepreneurs often display a misplaced arrogance. Their directness is uncomfortable in a culture where saying ‘no’ is impolite.

At THiNK 2012 being held in Goa this weekend, Sherry Turkle spoke on the social network: why are robots are becoming human and men machines. As a psychologist, over the years she became more concerned with the change to a virtual reality in that we become social robots. I agree as one only has to see this happening at dinners and parties where often our friends are staring at their mobile rather than engaging in a more real social activity.